Interactive Holdings

Physicians Interactive Holdings (now known as Aptus Health) is a leading global provider of digital health engagement solutions for healthcare professionals and consumers. The company offers a comprehensive suite of clinical medical reference tools, electronic drug sampling, and interactive education platforms designed to improve clinical decision-making and patient outcomes. It partners with major life science and pharmaceutical companies to deliver insight-driven digital marketing and educational programs through mobile and web-based channels. Following its acquisition by Merck and later by WebMD, the company has integrated its services into a broader digital health ecosystem, serving as a critical link between medical professionals and the pharmaceutical industry.