InTouchMD

InTouchMD is a healthcare-focused data and technology company that provides integrated marketing solutions for the pharmaceutical and life sciences industries. The company specializes in healthcare professional (HCP) data, multi-channel engagement, and lead generation through its proprietary technology platform. Its core services include precision email marketing, data analytics, and CRM integration designed to optimize commercial reach for life science brands. The platform allows pharmaceutical companies to identify and engage with specific medical professionals based on behavioral data and prescribing patterns. In 2018, InTouchMD was acquired by Concentric Health Experience to bolster its data-driven marketing capabilities. Following Accenture's acquisition of ConcentricLife in 2023, InTouchMD's technologies are now part of the Accenture Song ecosystem.