Invisibly

Invisibly is a data technology company that provides a platform for personal data control and monetization, with a significant focus on the digital health and wellness sectors. Founded by Jim McKelvey, the company empowers users to manage their digital identity and share specific data points, including health-related information, with brands and researchers in exchange for rewards or access to premium content. The platform serves as a bridge between consumers and the data economy, offering a transparent way for individuals to benefit from their personal information while providing companies with high-quality, consented data. Invisibly's technology is particularly relevant for health insights and consumer behavior analysis in the healthcare and wellness industries.