iPhysicianNet

iPhysicianNet was a healthcare technology company that pioneered the e-detailing industry, providing a proprietary digital platform for pharmaceutical companies to connect with physicians. The company's service allowed pharmaceutical sales representatives to conduct live, interactive video conferences with doctors to discuss drug information and clinical data. By integrating high-speed internet and video technology, iPhysicianNet aimed to increase the efficiency of pharmaceutical marketing while providing physicians with convenient access to medical education. The company was a significant player in the early digital transformation of the life sciences commercial model. It was eventually acquired by Medsite in 2002, which was later absorbed by WebMD.