Ipsos Public Affairs

Ipsos Public Affairs is a global leader in public opinion research and strategic consulting, operating as a specialized division of the Ipsos Group. The company provides evidence-based insights to governments, non-governmental organizations, and international bodies to inform public policy, social programs, and corporate reputation management. Within the healthcare sector, Ipsos Public Affairs focuses on public health research, health policy evaluation, patient experience, and the social determinants of health. Utilizing advanced data analytics and AI-driven methodologies, the firm helps clients understand citizen perceptions and behavioral trends across more than 90 markets. Their work is instrumental in shaping public health initiatives and evaluating the impact of social and health-related interventions globally. As part of the world's third-largest market research agency, they offer a unique blend of global scale and local expertise.