IW Group

IW Group is a leading multicultural marketing and communications agency, originally founded in 1990 to help US companies engage the emerging Asian American market. The company has expanded its services to include advertising, public relations, media buying, direct marketing, research, cross-cultural training, and digital innovation. It serves clients across various industries including banking, retail, pharmaceutical, healthcare, automotive, insurance, and quick-service restaurants[1][4][5]. While it has experience working with healthcare and pharmaceutical clients as part of its broader portfolio[1], it is not itself a life science/biotech/pharma/healthcare company.