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Jovie is a Dutch-origin company specializing in high-quality organic infant formulas made from goat's and cow's milk. The brand emphasizes sustainability, animal welfare, and premium ingredients. In partnership with ObvioHealth and IQVIA Consumer Health, Jovie USA launched a fully decentralized clinical trial designed with FDA input to bring the first FDA-approved goat-milk based infant formula to the U.S. market. Goat-milk formulas are widely used globally due to their digestibility; clinical trials aim to demonstrate safety/effectiveness comparable to cow’s milk formulas.
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