Juice Performer

Juice Performer is a U.S. consumer wellness and sports nutrition brand that sells shelf-stable beet juice and tart cherry juice products positioned for endurance, stamina, and exercise recovery. The brand appears to be operated by CAJ Food Products, an Indiana-based food and beverage company, and distributes products through its own website and major retail marketplaces. Its marketed portfolio has included Beet Juice with B12, Beet with Passion Fruit Juice, Beet with Pineapple Juice, and Tart Cherry Juice. The company markets to athletes, teams, and active consumers rather than operating as a therapeutic drug developer, biotech company, or healthcare services provider. It has also used sports-marketing partnerships such as USA Rugby and USA Boxing to promote the brand.