Company intelligence / Profile preview

Kellanova

Battle Creek, Michigan, United States

Ownership: Private
Employees: ~30000
Development stage: Commercial

Overview

Kellanova is a global leader in snacking and convenience foods. It was formed in 2023 as a spin-off from the former Kellogg Company to focus on global snacks, international cereal and noodles, plant-based foods, and North America frozen breakfast products. The company owns iconic brands such as Pringles, Cheez-It, Pop-Tarts, Eggo, Morningstar Farms (plant-based), RXBAR and more. In 2024 it reported net sales of approximately $13.4–$13.6 billion. In August 2024 it was announced that Mars would acquire Kellanova for $39.5 billion.

Industry: Food & Nutrition

Partnerships

Krispy Kreme x Pop-Tarts partnershipBluey cereal product partnership

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