Kelton Research

Kelton Global, originally founded as Kelton Research, is a strategic consulting and market research firm that provides insights-driven solutions to a global clientele. The company specializes in qualitative and quantitative research, brand strategy, and innovation, with a significant focus on the healthcare and life sciences sectors. Kelton assists pharmaceutical, biotech, and medical device companies in navigating complex market landscapes, understanding patient and provider behaviors, and developing impactful brand narratives. By leveraging social science and data-driven methodologies, the firm helps organizations solve marketing and communications challenges. In 2018, the firm was acquired by LRW Group, which has since integrated Kelton into its unified brand, Material.