Ketone.com

HVMN (Health Via Modern Nutrition) is a biotechnology and consumer health company that specializes in metabolic technologies and exogenous ketones. The company is best known for developing Ketone-IQ, a drinkable ketone ester designed to elevate blood ketone levels for improved athletic performance, cognitive focus, and metabolic health. Originally founded as Nootrobox, the company pivoted from general nootropics to a focus on ketogenic science, securing a $6 million contract with the U.S. Department of Defense to study the effects of ketones on elite operator performance. HVMN operates at the intersection of nutrition and pharmacology, providing products backed by clinical research to both elite athletes and the general public.