KidShape

KidShape is a specialized healthcare company focused on pediatric weight management and family wellness. Established in 1986 by Dr. Naomi Neufeld, a pediatric endocrinologist, the company developed a multidisciplinary curriculum that addresses childhood obesity through nutrition education, physical activity, and behavioral psychology. The program is designed to be delivered in community settings and has been widely adopted by hospitals and public health departments across the United States. KidShape emphasizes long-term lifestyle changes for the entire family rather than restrictive dieting for the child. In 2014, the company was acquired by The Wellness Network to integrate its programs into broader hospital-based patient education platforms.