Kinship

Kinship is a pet healthcare and technology company that operates as a division of Mars Petcare. The company focuses on transforming pet care through data-driven insights, genomics, and digital health tools to improve the lives of pets and their owners. Its portfolio includes Wisdom Panel, the world's leading pet DNA testing service, and Whistle, a pioneer in pet health and activity tracking wearables. Kinship also leads the Pet Insight Project, a massive longitudinal study aimed at identifying early markers of disease in pets using wearable technology and health data. By combining science and technology, Kinship provides personalized health recommendations and preventive care solutions for the global pet parent community.