Knowledge Networks

Knowledge Networks was a leading provider of online market research and consumer insights, notably serving the healthcare and pharmaceutical industries. The company was best known for its "KnowledgePanel," a probability-based online research panel that allowed for high-quality data collection from specific demographics, including patients and healthcare professionals. In the healthcare sector, Knowledge Networks provided pharmaceutical companies with critical data on patient journeys, treatment patterns, and physician prescribing habits. Their methodology was widely recognized for its scientific rigor and was frequently utilized in academic and government-funded health studies. In 2011, the company was acquired by GfK to bolster its digital research and healthcare analytics capabilities.