LÄRABAR

LÄRABAR is a U.S. snack bar brand best known for fruit-and-nut bars made with simple, minimally processed ingredients such as fruits, nuts, and spices. The brand was created by founder Lara Merriken after the original concept was inspired in 2000, and it launched commercially in the early 2000s. LÄRABAR operates as an acquired brand within General Mills, which added the business to its natural and organic foods portfolio in 2008. Its product portfolio has expanded beyond the original fruit-and-nut bar into adjacent snack formats, but it remains positioned around simple ingredients, gluten-free offerings, and convenient better-for-you snacking.