Lab 2.0 Strategic Services

Lab 2.0 Strategic Services is a private healthcare consulting and strategic advisory company focused on clinical laboratory transformation, diagnostics strategy, and value-based care. The firm appears to be led by founder and CEO Khosrow R. Shotorbani and is associated with the Clinical Lab 2.0 movement, which promotes using longitudinal laboratory data to generate actionable clinical and economic insights. Rather than developing therapeutic products, the company provides advisory, coaching, and strategy support to clinical laboratories and health-system stakeholders seeking to move from volume-based testing models toward decision-support and population-health-oriented lab services. Its work sits at the intersection of laboratory medicine, diagnostic stewardship, healthcare operations, and population health.