Liazon

Liazon is a healthcare technology company that operates a leading private benefits exchange for businesses. Its flagship platform, Bright Choices, allows employees to personalize their benefits packages using a defined contribution model, choosing from a variety of health, dental, vision, and other insurance plans. By shifting from a traditional "one-size-fits-all" approach to a marketplace model, Liazon helps employers control costs while providing employees with greater choice and financial protection. The company was acquired by Towers Watson (now WTW) in 2013 and continues to serve as a core component of their benefits delivery solutions. Liazon's technology integrates decision-support tools to help users navigate complex insurance options and select the coverage that best fits their individual needs.