Lieberman Research Worldwide

Lieberman Research Worldwide (LRW) is a global market research and strategy consulting firm that specializes in applying behavioral science to consumer insights. The company provides deep data analytics and strategic consulting to help brands solve complex business challenges. Within the healthcare sector, its specialized division, LRW Health, serves major pharmaceutical, biotechnology, and medical device companies. Their services include patient journey mapping, brand positioning, and message testing, all grounded in a psychological understanding of stakeholder behavior. LRW is distinguished by its 'So What?®' consulting philosophy, which focuses on delivering actionable recommendations rather than just data. In 2020, LRW was integrated into Material, a global strategy and technology company, where it continues to lead insights-driven transformation.