Liggett Vector Brands

Liggett Vector Brands is the sales, marketing, and distribution arm for Liggett Group and Vector Tobacco, which are subsidiaries of Vector Group. In October 2024, the company was acquired by Japan Tobacco (JT) in a transaction valued at approximately $2.4 billion. While primarily a tobacco manufacturer, the company has historically engaged in biotechnology through its development of genetically modified tobacco plants designed to produce low-nicotine cigarettes under the Quest brand. These efforts utilized plant genetic engineering to target nicotine biosynthesis pathways, representing a significant intersection between agricultural biotechnology and consumer products. Currently, the company focuses on the discount cigarette market in the United States, managing a portfolio that includes brands such as Pyramid, Eagle 20's, and Eve.