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LiveWire Ergogenics is a diversified company primarily focused on the acquisition and management of specialized real estate for the cannabis industry. The company operates Estrella River Farms, a premier legal cannabis cultivation facility in California, which utilizes an 'Estate Grown' model similar to the wine industry. Originally established as a manufacturer of energy supplements, LiveWire has pivoted to focus on high-quality organic cannabis production and licensing. Its business model involves providing the infrastructure and branding necessary for large-scale, compliant cannabis operations. The company aims to capitalize on the growing demand for premium, environmentally conscious cannabis products through its specialized cultivation techniques.
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