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Living Better Brands, operating primarily under the brand name Simply Gum, is a wellness-focused consumer goods company dedicated to providing natural and transparent alternatives in the confectionery space. The company's product line includes chewing gum, mints, and snacks that are crafted without the use of synthetic plastics, artificial flavors, or preservatives. Headquartered in New York City, Living Better Brands emphasizes clean-label ingredients and plant-based formulations to cater to health-conscious consumers. Since its inception in 2014, the company has successfully scaled its distribution to thousands of retail locations across the United States, positioning itself as a leader in the better-for-you snack category.
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