LloydsDirect

LloydsDirect is a UK digital pharmacy business focused on managing and dispensing NHS repeat prescriptions through an online platform with home delivery. The business was founded in 2015, originally operated as Echo, and later rebranded as LloydsDirect in 2021. Its services center on prescription ordering, GP integration, dispensing, medication reminders, and direct-to-patient delivery rather than developing proprietary therapeutics. In October 2023, Pharmacy2U acquired the business, and LloydsDirect has since been migrated under the Pharmacy2U brand while the underlying legal entity, Metabolic Healthcare, remains active. The company is healthcare-related, but it is not a biotech or drug-development company; it is best understood as a commercial digital pharmacy and health services platform.