LovedBy

LovedBy is a UK-based digital health company that specializes in behavioral science and artificial intelligence to improve the management of chronic conditions. The company's core platform, Nudg, is a digital therapeutic designed to support young people living with Type 1 Diabetes by providing personalized, data-driven interventions. By utilizing real-time data from continuous glucose monitors and other wearables, the platform delivers proactive "nudges" to encourage healthy habits and treatment adherence. LovedBy aims to bridge the gap between clinical data and daily patient behavior, reducing the mental burden of disease management. Their technology is built on a foundation of behavioral economics to ensure that health interventions are both timely and effective. The company collaborates with healthcare providers and insurers to integrate their digital solutions into standard care pathways.