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LuckyVitamin is a leading global e-commerce retailer specializing in health and wellness products, including vitamins, supplements, organic foods, and natural beauty products. Founded in 2005, the company offers a vast catalog of over 40,000 items from thousands of brands to customers worldwide. LuckyVitamin focuses on providing affordable access to healthy living through its online platform and membership programs. The company has undergone several ownership changes, including acquisitions by GNC and TSG Consumer Partners, before being acquired by the founders of Ancient Nutrition in 2022. It operates as a direct-to-consumer distributor, supporting holistic health through education and a wide selection of natural products.
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