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M-TAG (Medical Technology Advisory Group) was a premier health economics and market access consultancy based in Sydney, Australia, serving the global pharmaceutical and medical device industries. Founded in 1997, the company specialized in providing strategic advice and technical services related to reimbursement, health technology assessment (HTA), and outcomes research, particularly within the Asia-Pacific region. M-TAG was widely recognized for its expertise in navigating the complex Australian Pharmaceutical Benefits Scheme (PBS) and Medical Services Advisory Committee (MSAC) processes. In 2005, the company was acquired by IMS Health (now IQVIA) to bolster its global health economics and outcomes research (HEOR) capabilities and establish a strong presence in the APAC market.
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