Market America

Market America is a global product brokerage and digital marketing company that operates primarily in the health, wellness, and consumer goods sectors. The company is best known for its "UnFranchise" business model and its ownership of the e-commerce site Shop.com. Its health-related offerings are centered around the Isotonix brand, which features a line of isotonic-capable dietary supplements designed for efficient nutrient absorption. Market America does not conduct traditional drug discovery or clinical trials but focuses on the commercialization of scientifically supported nutraceuticals and personal care products. The company serves a global market with operations in the United States, Canada, Australia, and several Asian countries. It maintains a significant presence in the direct-to-consumer market through a network of independent distributors.