Marketcap Consulting

Marketcap Consulting is a specialized business consulting firm founded in 2021 that advises organizations on pricing, profitability, finance, contracting, and due diligence, with a particular concentration in the clinical research and broader life sciences services sector. The firm appears to operate primarily as an independent consultancy led by founder Joel White, who previously held finance, proposals, and contracting leadership roles at CROs. Publicly described project work includes benchmarking and pricing optimization for CROs, support for merged CRO pricing integration, medical device CRO pricing tool consolidation, and transaction-related diligence support. Rather than developing therapeutics, Marketcap Consulting provides operational and financial consulting services to life sciences organizations, especially CROs and other clinical research service providers.