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Company intelligence / Profile preview
MarketFirst Software
Mountain View, California, USA
- Ownership
- Private
- Development stage
- Other
01
Overview
MarketFirst Software was a pioneering provider of marketing automation solutions, founded in 1996 and headquartered in Mountain View, California. The company developed one of the first web-based platforms designed to automate complex, multi-step marketing campaigns and lead management processes. Its technology was widely adopted by large enterprises in the life sciences and healthcare sectors, including major organizations like GE Healthcare and Medtronic, to streamline physician outreach and patient engagement. In 2002, MarketFirst was acquired by Pivotal Corporation to integrate its advanced marketing automation capabilities into Pivotal's broader customer relationship management (CRM) software suite.
- Industry
- Biomedical IT and Biomedical Data Platforms
02
Partnerships
GE HealthcareMedtronicAgilent Technologies
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