Matthews Media Group

Matthews Media Group (MMG) is a specialized health communications and social marketing agency that focuses on patient recruitment and retention for clinical trials. Founded in 1987 and headquartered in Rockville, Maryland, the company provides strategic outreach and recruitment solutions to the pharmaceutical, biotechnology, and government sectors. MMG is well-known for its long-standing partnerships with the National Institutes of Health (NIH) and the National Cancer Institute (NCI), where it has managed large-scale public health education and recruitment campaigns. In 2001, the firm was acquired by Ketchum, a global public relations agency, and subsequently rebranded as Ketchum MMG. The agency utilizes data-driven strategies to identify and engage patient populations, helping to accelerate the clinical development timeline for new therapies. Its expertise spans a wide range of therapeutic areas, including oncology, rare diseases, and chronic conditions.