Mature Market Resource Center

The Mature Market Resource Center (MMRC) is a national clearinghouse and resource organization focused on the "mature market," specifically serving professionals who work with seniors and the aging population. The center is best known for organizing national awards programs, such as the National Mature Media Awards and the New Product & Technology Awards, which recognize excellence in marketing, communications, and products designed for older adults. MMRC provides research, publications, and networking opportunities to help businesses and organizations effectively reach and serve the 50-plus consumer demographic. Its services support industries ranging from healthcare and housing to financial services and travel. By highlighting best practices and innovative solutions, the organization aims to improve the quality of life for seniors across the United States.