Maxinutrition

Maxinutrition is a prominent UK-based sports nutrition company that specializes in the development and commercialization of protein-based supplements and performance products. Originally founded in 1995 as Maximuscle, the company established itself as a market leader in Europe by providing drug-screened, scientifically formulated powders, bars, and beverages for athletes. The business was acquired by GlaxoSmithKline (GSK) in 2011 to expand its consumer healthcare portfolio before being sold to the Krüger Group in 2020. Today, it continues to operate as a major brand in the fitness and wellness sector, focusing on high-quality protein supplements and sports recovery solutions.