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McMillan is a full-service creative and marketing agency that specializes in brand strategy and integrated communications for the healthcare, life sciences, and business-to-business (B2B) sectors. Founded in 1996 and headquartered in Ottawa, Canada, the agency provides services such as strategic positioning, rebrands, digital marketing, and demand generation for global organizations. McMillan has a long history of working with major technology and healthcare clients, including the Canadian Medical Association and various pharmaceutical firms. In June 2024, the company merged with The S3 Agency to form S3 McMillan, expanding its reach across North America. The firm is recognized for its proprietary A.R.E.™ methodology, which focuses on creating authentic and relevant brand strategies.
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