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MedAmerica is a healthcare insurance provider that specializes in long-term care (LTC) insurance solutions. Based in Rochester, New York, the company offers coverage designed to help individuals manage the costs of chronic care, including nursing home stays, assisted living, and home health services. MedAmerica is a subsidiary of Lifetime Healthcare Companies, the parent organization of Excellus BlueCross BlueShield. Although the company has transitioned away from selling new LTC policies, it remains an active entity dedicated to managing and servicing its existing portfolio of policyholders across the United States. The company provides resources and support for policyholders to navigate the complexities of long-term care planning and claims.
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