MedExact

MedExact was a healthcare communications and digital marketing firm that specialized in physician engagement and e-detailing for the pharmaceutical industry. The company provided a proprietary platform designed to facilitate digital interactions between pharmaceutical sales representatives and healthcare professionals, delivering clinical information and product updates. Its services included targeted email marketing, online medical education, and physician behavior analytics. MedExact's technology aimed to increase the efficiency of pharmaceutical marketing by providing measurable engagement metrics. In 2004, the company was acquired by Jobson Healthcare Information, which later became part of the WebMD/Medscape network.