MedifVU

MedifVU is a private U.S. healthcare analytics and consulting company focused on personalized treatment-selection tools and decision support for the pharmaceutical, biotechnology, and consumer health markets. The company appears to use proprietary, patent-pending algorithms and databases to analyze product differentiation, drug interactions, and treatment options. Its best-documented product is i-PharmAssist OTC, a mobile application launched with ProKarma to help consumers identify appropriate over-the-counter medications based on medical history, symptoms, and preferences. MedifVU also appears to offer analytics and consulting services to pharmaceutical, biotechnology, and insurance clients evaluating clinical and commercial product differentiation. The company is not a drug developer and does not appear to operate a traditional therapeutic pipeline.