Millward Brown

Millward Brown, now a core part of Kantar, is a leading global market research and consulting firm that provides specialized insights to the pharmaceutical, biotechnology, and healthcare sectors. The company focuses on brand strategy, advertising effectiveness, and media research, helping life science organizations optimize their market positioning and communication with both healthcare professionals and patients. Their healthcare practice utilizes proprietary frameworks to track brand health, evaluate the impact of marketing campaigns, and understand complex patient journeys. By leveraging data-driven analytics, Millward Brown assists healthcare companies in navigating competitive landscapes and maximizing the commercial potential of their portfolios.