Mind Body and Coal

Mind Body and Coal is a small U.S. consumer health company that marketed activated-charcoal-based dietary supplement products under the Miracoal brand. The company appears to have focused on wellness and recovery products positioned for hangover relief and total body detox rather than prescription therapeutics or traditional biotech drug development. Publicly available evidence indicates it sold products directly through its website and on Amazon. In 2020, the U.S. FDA issued a warning letter alleging that disease-treatment claims on its marketing caused its supplement product to be regulated as an unapproved drug. Based on the available evidence, Mind Body and Coal is best characterized as a commercial dietary supplement company, not a biotech or pharmaceutical developer.