Missha

Missha is a prominent South Korean skincare and cosmetics brand owned by Able C&C Co., Ltd. Established in 2000, the company is a pioneer of the K-beauty movement, recognized for its philosophy of providing high-quality beauty products at affordable prices. Missha's research and development efforts focus on "bio-cosmetics," utilizing advanced fermentation technologies and proprietary delivery systems to enhance the efficacy of active ingredients. Its flagship "Time Revolution" line is particularly noted for using fermented yeast extracts and probiotics to address skin aging and repair. The brand maintains a significant global presence through a diverse portfolio of skincare, makeup, and sun care products sold via retail stores and e-commerce platforms.