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Mobile Accord, primarily known for its GeoPoll brand, is a mobile-first data collection and market research company specializing in emerging markets. The company provides a platform for conducting large-scale surveys via SMS, voice, and mobile web, which are extensively used by global health organizations to monitor public health trends, disease outbreaks, and the efficacy of health interventions. Its services support international development projects in sectors such as nutrition, infectious disease, and maternal health across Africa, Asia, and Latin America. By leveraging a database of over 240 million mobile users, the company enables real-time monitoring and evaluation of health programs. In February 2024, Mobile Accord was acquired by Kantar, a global marketing data and analytics company, to enhance its reach in high-growth markets.
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