Mobiquity

Mobiquity is a digital product engineering and mobile engagement company that was founded in 2011 and later acquired by Hexaware in June 2019. The company primarily provides mobile strategy, app development, analytics, architecture, and digital transformation services across multiple industries. In healthcare and life sciences, Mobiquity has delivered digital health and mHealth solutions for pharmaceutical and wellness clients, including medication adherence and patient monitoring applications. Its business model is services-led rather than therapeutics-led, and it does not appear to operate a traditional biotech or pharmaceutical drug pipeline. For a biotech analyst, Mobiquity is best understood as a health-related technology and digital services company with selective life sciences exposure rather than a drug developer.