MonaVie

MonaVie was a prominent multi-level marketing company specializing in the development and distribution of fruit-based nutritional supplements and wellness products. Founded in 2005 and headquartered in South Jordan, Utah, the company gained significant market share with its flagship antioxidant juice blend featuring the acai berry. Its product portfolio expanded to include functional beverages targeting joint health, cardiovascular support, and energy, such as MonaVie Active and MonaVie Pulse. Despite rapid initial growth and reaching nearly $1 billion in annual revenue, the company faced significant financial distress and legal challenges regarding its business model and health claims. In 2015, MonaVie was acquired by Jeunesse Global following a foreclosure on its senior debt. The brand's operations were subsequently integrated into Jeunesse's global platform.