Company intelligence / Profile preview

Monster

Corona, California, United States

Ownership: Private
Employees: ~5600
Development stage: Other

Overview

Monster Beverage Corporation is a leading global developer and marketer of energy drinks and alternative beverages. The company's extensive portfolio includes its flagship Monster Energy brand, as well as Reign, NOS, Full Throttle, and Burn. While primarily a consumer goods company, Monster maintains a significant presence in the functional beverage market, focusing on performance-enhancing ingredients such as caffeine, taurine, and B-vitamins. The company operates through a decentralized model, leveraging a global distribution network primarily through its strategic partnership with The Coca-Cola Company.

Industry: Food & Nutrition

Partnerships

The Coca-Cola Company

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