Motus Consumer Insights

Motus Consumer Insights was a Nashville-based analytics and marketing technology company that provided consumer data-driven solutions for healthcare, fitness, and retail organizations. Its offerings centered on member acquisition analytics, site selection, customer profiling, and marketing business intelligence, supported by a proprietary analytics platform. The company appears to have operated as a commercial services and software business rather than a drug-development biotech or pharma company. In December 2022, Motus Consumer Insights was acquired by Vi Labs, which described the business as being integrated into its product suite as Vi-Acquire. The company had healthcare exposure through analytics and marketing services for health and wellness clients, but it did not have a therapeutic pipeline, clinical assets, or regulated drug products.