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MSI Consultancy is a specialist strategic consultancy providing commercial and marketing excellence services to the global pharmaceutical and life sciences industries. The firm specializes in helping healthcare companies optimize product launches, develop brand strategies, and improve organizational effectiveness through data-driven insights. MSI is well-regarded for its proprietary frameworks and methodologies tailored to the complexities of the healthcare market. In 2014, the company was acquired by Kantar Health to enhance its strategic consulting capabilities. Following the acquisition of Kantar Health by Cerner (and subsequently Oracle), MSI's expertise has been integrated into the Oracle Life Sciences portfolio.
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