Natural Vitality

The company’s flagship product line—Natural Calm magnesium supplements—has been on the market since the early 1980s. These products are widely used for stress reduction and to address symptoms of magnesium deficiency. Clinical results are not published as drug trials but customer testimonials and practitioner endorsements are common. The brand has expanded into gummies, kids’ formulas, sleep blends with additional ingredients like melatonin and GABA. No formal clinical pipeline or regulatory drug development. Products are available in North America through retail stores and online. In Canada, the business operates as a social enterprise supporting charitable work in Africa.