Nerudia

Nerudia is a specialist nicotine science and product development company focused on harm reduction and next-generation delivery systems. Based in the United Kingdom, the company provides comprehensive services including e-liquid formulation, device engineering, and global regulatory compliance support. Nerudia operates advanced analytical laboratories to ensure product safety and efficacy in the rapidly evolving vaping and nicotine pouch markets. In 2017, the company was acquired by Imperial Brands to serve as an innovation hub for its Fontem Ventures subsidiary. The firm continues to lead research into non-combustible tobacco alternatives and smoking cessation technologies through rigorous scientific testing and intellectual property development.