New Sun Nutrition

New Sun Nutrition, later known as The FRS Company, was a functional nutrition company that specialized in antioxidant-based health products. The company's flagship brand, FRS (Free Radical Scavenging), featured a patented formula centered on quercetin, a naturally occurring flavonoid, combined with green tea extract and vitamins. Originally developed to support the immune systems of patients undergoing chemotherapy, the product line was eventually marketed to athletes and health-conscious consumers for energy and recovery. The company offered a variety of delivery formats, including ready-to-drink beverages, powders, and soft chews. Despite significant venture capital backing and high-profile endorsements from athletes like Lance Armstrong, the company's operations eventually ceased.