NFI

NFI Consumer Products is a U.S. consumer healthcare company focused on over-the-counter wellness and pain-relief products sold under brands including Blue-Emu and, historically, e.p.t. The business operates in topical analgesics, health and beauty care, nutritional supplements, and select consumer medical-device categories such as home pregnancy tests. Public-facing brand materials now identify Blue-Emu as part of Kingsway Pharmaceuticals, while legal and product-label sources continue to reference Kingsway Pharmaceuticals dba NFI Consumer Products or NFI, LLC. The company appears to be a commercial-stage consumer health business rather than a drug-development biotech, with revenue generated from marketed products rather than a clinical pipeline. Its portfolio emphasizes topical creams, sprays, patches, and related OTC products for muscle and joint discomfort.