Nicoventures

Nicoventures is a specialized subsidiary of British American Tobacco (BAT) dedicated to the research, development, and commercialization of non-combustible nicotine delivery systems. The company focuses on tobacco harm reduction through its portfolio of "Next Generation Products," which includes electronic cigarettes, tobacco heating products, and modern oral nicotine pouches. A significant milestone in the company's history was the development of the Voke nicotine inhaler, which was designed to be regulated as a medicinal product for smoking cessation. Nicoventures operates as a central pillar in BAT's corporate strategy to reduce the health impact of its business by providing adult smokers with potentially lower-risk alternatives to traditional cigarettes.