Nielsen BASES

Nielsen BASES is a global leader in innovation consulting and market research, specializing in predictive analytics and forecasting for new product launches. The company provides specialized services to the healthcare and life sciences industries, helping firms optimize the commercial potential of over-the-counter (OTC) and prescription products. By utilizing proprietary models and extensive consumer data, BASES assists clients in evaluating product concepts, optimizing marketing strategies, and forecasting market share. Their insights are critical for reducing the financial risk associated with bringing new healthcare innovations to market. As a division of NielsenIQ, BASES continues to support global pharmaceutical companies in navigating complex market dynamics and consumer behavior.